The growing urge for neutral baby clothes may soon overtake the popular cultural norm where “blue” is considered as the colour for boys and “pink” as being the colour for girls.

It is actually pretty surprising that in the past, the norm used to be the opposite. According to Ladies Home Journal Article (1918), it was mentioned "The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger colour, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl."


However, it is indeed quite astonishing to see how the definition of the colours pink and blue have swapped with each other in more recent times. In the past pink used to represent “strong”, yet, since mid/ late 20th century this colour is more associated with being “soft”, “feminine” and “pretty”. On the other hand, blue, which was seen as a the more “delicate” and “softer colour”, is seen by many as more of a “masculine” colour.

Have you ever guessed the gender of a newborn based on the colour they were wearing? I am sure many of us due to this popular belief. However, if more and more newborns were to wear neutral baby clothes then how many of us would still be able to guess the gender right?


In more recent times parents have been showing more preference towards neutral baby clothes as they believe, due to this norm babies are accustomed to constantly being dressed in either of these two colours depending on their gender, although they might not be very fond of those colours themselves!

One of the key reasons why parents do not want to associate with these two colours, and want to stick to more neutral colours such as grey, yellow and green, is because they want to stay away from the stereotype.

Whether you love blue, pink, or neutral tones, dress your baby in the colour you truly love, after all...there are so many beautiful tones!



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